Ultra-wide environmental shot of a minimalist workspace, sharp cool daylight casting long shadows across a concrete desk with an open laptop showing analytical dashboards, clean architectural lines in the background.
Ultra-wide environmental shot of a minimalist workspace, sharp cool daylight casting long shadows across a concrete desk with an open laptop showing analytical dashboards, clean architectural lines in the background.
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/ THE APPROACH

The strategy behind scale.

We replace aesthetic vanity metrics with rigorous distribution architecture and conversion-led creative designed to scale your brand's revenue systematically.

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Macro close-up of a printed digital marketing funnel diagram on heavy textured paper, a sleek black pen resting beside it, sharp studio lighting, high-contrast monochrome tones.
OUR CORE THESIS

Terms and conditions

Last updated: [June 2026]

Welcome to dwconsultations.co.uk. These Terms and Conditions govern your use of this Website and the services, digital products, or physical goods provided through it. By accessing or using this Website, you agree to be bound by these Terms. If you do not agree with any part of these Terms, please do not use the Website.

1. Information About Us

The Website is operated by David Waddell, operating as a sole trader under the trading name DW Consultations.

  • Main Trading Address: [24 Alfred Day Lane Fontwell]

  • Contact Email: [davidmwaddell1999@gmail.com]

  • Contact Phone: [07516417632]

2. Website Use & Intellectual Property

  • The content on this Website is owned by or licensed to us and is protected by UK and international copyright laws.

  • You may view and download pages from the Website for your own personal, non-commercial use only. You must not copy, reproduce, or exploit any material on this Website for commercial purposes without our express written consent.

3. Services and Contracts

  • Service Descriptions: We make every effort to display the services and products available on our Website as accurately as possible. However, we cannot guarantee that descriptions are entirely error-free.

  • The Contract: A legally binding contract is formed between us only when we send you a formal confirmation email accepting your order or booking request. We reserve the right to refuse service to anyone for any reason at any time.

4. Pricing and Payment

  • All prices discussed are in British Pounds Sterling (GBP).

  • We are not currently registered for VAT, so no VAT is applicable.

  • Payment must be made using the payment methods through the DW Consultations b

    Business account

  • We reserve the right to change our prices at any time, but changes will not affect any orders we have already accepted.

5. Consumer Cancellation & Refund Rights

If you are a consumer based in the UK/EU, you have a statutory right to a "cooling-off" period under the Consumer Contracts Regulations:

  • Digital Content/Services: You have 14 days from the date of purchase to cancel your contract. However, if you request that the services begin immediately, or if you download/stream digital content within this period, you acknowledge that you lose your right to cancel.

  • To exercise your right to cancel, please contact me at [dwconsultations@gmail.com].

6. Limitation of Liability

  • We do not exclude or limit our liability to you where it would be unlawful to do so under English law

  • Subject to the above, we are not liable for any business losses (e.g., loss of profit, business interruption, or loss of business opportunity).

7. Data Protection & Privacy

Your privacy matters to us. Any personal information you provide to us through your use of the Website will be handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For details, please see our privacy policy below

8. Governing Law

These Terms, and any dispute or claim arising out of or in connection with them, shall be governed by and construed in accordance with the laws of England and Wales. You agree that the courts of England and Wales will have exclusive jurisdiction to settle any disputes.

9. Changes to These Terms

We may update these Terms from time to time to reflect changes in our services or changes in UK law. The "Last updated" date at the top of this page will be amended accordingly. Your continued use of the Website after changes are posted constitutes your acceptance of the new Terms.

Privacy policy

Last updated: June 2026

Your privacy is very important to us. This Privacy Policy explains how David Waddell, trading as DW Consultations, collects, uses, stores, and protects your personal data when you visit our website or use our services.

We act as the "Data Controller" for the personal information you provide to us, meaning we decide how and why your data is processed.

1. Contact Details

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

  • Data Controller: David Waddell

  • Trading Name: DW Consultations

  • Email Address: davidmwaddell1999@gmail.com

  • Postal Address: Alfred Day Lane Fontwell

2. The Types of Personal Data We Collect

We may collect, store, and use the following types of personal information:

  • Identity Data: Your name, title, and date of birth.

  • Contact Data: Your billing address, delivery address, email address, and phone numbers.

  • Financial Data: Your payment details (collected and processed securely via third-party processors; we do not store full credit/debit card numbers).

  • Transaction Data: Details about payments to and from you, and other details of products or services you have purchased from us.

  • Technical & Usage Data: Your IP address, browser type, time zone setting, operating system, and details of how you use our Website (collected via cookies).

3. How We Get Your Personal Data and Why We Have It

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • You filled out a contact or inquiry form on our Website.

  • You booked a service or placed an order for a product.

  • You subscribed to our newsletter or marketing emails.

  • You contacted us via email, phone, or social media.

4. Our Lawful Basis for Processing Your Data

Under the UK GDPR, the lawful bases we rely on for processing this information are:

  1. Your Consent: Where you have explicitly given us permission. You can remove your consent at any time by contacting us.

  2. Performance of a Contract: Where we need your data to fulfill an agreement we have with you (e.g., delivering a service you paid for).

  3. Legal Obligation: Where we need to comply with UK law (e.g., keeping financial records for HMRC tax purposes).

  4. Legitimate Interests: Where it is necessary for our business interests to improve our services and website, provided your privacy rights do not override those interests.

5. Sharing Your Information

We do not sell your personal data to third parties. However, we do share data with trusted third-party service providers who help us run our business:

  • Payment Gateways: (e.g., Stripe, PayPal) to securely process your payments.

  • Website Hosting & Analytics: (e.g., WordPress, Google Analytics) to keep our site running smoothly.

  • Email Marketing Providers: (e.g., Mailchimp) if you have opted-in to receive newsletters.

  • Professional Advisers: Including accountants or legal advisers if strictly necessary.

6. International Data Transfers

Some of our third-party service providers may be based outside the UK (for example, in the US). Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are in place (such as UK International Data Transfer Agreements or Standard Contractual Clauses).

7. How We Store Your Data and How Long We Keep It

Your information is securely stored digitally using password-protected systems and secure cloud storage.

We only keep your personal data for as long as necessary to fulfill the purposes we collected it for. By UK law, we must keep basic information about our customers (including Contact, Identity, and Transaction Data) for six years after they cease being customers for tax and accounting purposes.

When this period expires, your data will be securely and permanently deleted.

8. Your Data Protection Rights

Under UK data protection law, you have significant rights regarding your personal information, including:

  • Your right of access: You have the right to ask us for copies of your personal information.

  • Your right to rectification: You have the right to ask us to correct information you think is inaccurate or complete information you think is incomplete.

  • Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances (the "right to be forgotten").

  • Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.

  • Your right to object to processing: You have the right to object to the processing of your personal data in certain circumstances (e.g., opting out of marketing).

You do not usually have to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at [Your Contact Email] to make a request.

9. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us directly at [Your Contact Email].

If you remain unhappy with how we have used your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

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